Printed & Events

Publication, branding, and spatial design across cultural and corporate contexts

Translating ideas into print and place—design for moments that matter.

Print Production Oversight & Visual Strategy

Bloomberg
Buy-Side Forum

Event Graphics & Digital Assets | 2023

Led the visual adaptation and design of a full suite of event materials for Bloomberg's Buy-Side Forum 2023 in Hong Kong. The design system spanned digital and print deliverables, emphasizing brand consistency, clarity, and spatial awareness for the in-person venue.

  • Collaborated with production vendors to ensure accurate print execution.

  • Maintained Bloomberg’s brand tone while adapting visuals for various formats.

  • Balanced visual impact with legibility across large-scale and print deliverables.

Event welcomed over 300 attendees; visuals contributed to consistent brand presence across all touchpoints.

Key Visual Design & Layout System

CarbonCare InnoLab

Conference Booklet | 2024

Designed a 64-page conference booklet for CarbonCare InnoLab’s Climate Change Conference 2024, balancing clarity and atmosphere through structured typography and warm gradient styling.

  • Developed the cover concept, layout system, and visual direction across all sections.

  • Applied consistent typographic hierarchy and modular grids to support both print and digital formats.

  • Coordinated with production vendors to ensure accurate and high-quality output.

Art Direction & Exhibition Curation

Soft Boys Club

Photography Zine & Solo Exhibition | 2024

As both photographer and curator of Soft Boys Club, I shaped the project from concept to presentation—crafting a visual narrative that explores soft masculinity through intimate portraits of tattooed men.

Blending fashion and queer aesthetics, I captured vulnerability, tenderness, and quiet strength, while curating the exhibition experience to emphasize emotional openness and embodied presence.

Shot across Japan and Taiwan, the series redefines male identity beyond stereotypes, inviting viewers into a reflective and inclusive space.

Initially scheduled for four days, Soft Boys Club was extended to a ten-day run in response to strong public interest. The extension offered space for revisits and deeper engagement, reflecting the exhibition’s quiet emotional resonance.

DIGITAL DESIGN

Motion graphics, UI/UX, and visual campaigns tailored for digital platforms

From interface to motion—crafting digital worlds that speak and respond.

Digital Art Direction & Video Post-Production

SCMP Hearst -
ELLE, ELLEMEN, Esquire

Social Media & Motion Campaigns | 2018-2019

Worked as part of the digital design team to produce short-form video and social media campaigns for SCMP Hearst’s fashion titles. Collaborated closely with editors, videographers, and talent from concept to final output.

  • Pre-production: Developed concepts, gave styling input, and sourced props in coordination with editorial and video teams

  • Art Direction: Provided on-set direction during fashion and celebrity shoots

  • Post-production: Edited videos, performed skin retouching, adjusted color tones, and refined style

  • Graphics & Assets: Designed motion graphics, thumbnails, and supporting visuals for cross-platform delivery

Motion Graphics & Content Storyboarding

KETCHUM HONG KONG

Animated Social Campaigns | 2020

Designed and animated a series of Instagram posts for seasonal and sustainability-themed campaigns.

  • Concept & Illustration: Created custom illustrations and visual narratives aligned with each theme (Earth Day, Earth Hour, etc.)

  • Motion Graphics: Developed animated elements to enhance storytelling and engagement

  • Brand Consistency: Ensured alignment with Ketchum’s brand tone and optimized visuals for social media performance

Motion Graphics & Animation Direction

Commercial Radio Hong Kong

Concerts Visuals | 2023-2024

Designed and animated concert visuals for a series of live music events organized by Commercial Radio Hong Kong.

  • Concept & Illustration: Developed visual sequences from scratch, including illustrated characters and ambient scenes tailored to each performance.

  • Motion Graphics: Created animated backdrops synced with stage direction and music flow to enhance the concert atmosphere.

  • Production Workflow: Managed the entire animation pipeline from sketch and storyboard to final delivery, ensuring visual consistency across all show segments.

UI/UX Design & Visual Strategy

DERMES

Website Revamp | 2018

  • Redesigned the Dermes website to enhance user journey, visual appeal, and mobile usability for skincare and beauty clients.

  • Created wireframes, custom illustrations, and responsive layouts that align with the brand’s youthful and clean image.

  • Worked with stakeholders and developers to ensure smooth implementation and consistent user experience across devices.

UI/UX Design & Visual Strategy

Jetco pay

Website Revamp | 2018

  • Redesigned the JetcoPay website to improve user experience, interface clarity, and mobile responsiveness.

  • Developed wireframes, visual layouts, and interaction flows tailored for financial service users.

  • Coordinated with stakeholders to ensure that branding, content, and usability met the updated business goals and client expectations.