Printed & Events

Publication, branding, and spatial design across cultural and corporate contexts

Translating ideas into print and place—design for moments that matter.

Art Direction & Exhibition Curation

Soft Boys Club

Photography Zine & Solo Exhibition | 2024

As both photographer and curator of Soft Boys Club, I shaped the project from concept to presentation—crafting a visual narrative that explores soft masculinity through intimate portraits of tattooed men.

Blending fashion and queer aesthetics, I captured vulnerability, tenderness, and quiet strength, while curating the exhibition experience to emphasize emotional openness and embodied presence.

Shot across Japan and Taiwan, the series redefines male identity beyond stereotypes, inviting viewers into a reflective and inclusive space.

Initially scheduled for four days, Soft Boys Club was extended to a ten-day run in response to strong public interest. The extension offered space for revisits and deeper engagement, reflecting the exhibition’s quiet emotional resonance.

DIGITAL DESIGN

Motion graphics, UI/UX, and visual campaigns tailored for digital platforms

From interface to motion—crafting digital worlds that speak and respond.

Digital Art Direction & Video Post-Production

SCMP Hearst -
ELLE, ELLEMEN, Esquire

Social Media & Motion Campaigns | 2018-2019

Worked as part of the digital design team to produce short-form video and social media campaigns for SCMP Hearst’s fashion titles. Collaborated closely with editors, videographers, and talent from concept to final output.

  • Pre-production: Developed concepts, gave styling input, and sourced props in coordination with editorial and video teams

  • Art Direction: Provided on-set direction during fashion and celebrity shoots

  • Post-production: Edited videos, performed skin retouching, adjusted color tones, and refined style

  • Graphics & Assets: Designed motion graphics, thumbnails, and supporting visuals for cross-platform delivery

Motion Graphics & Content Storyboarding

KETCHUM HONG KONG

Animated Social Campaigns | 2020

Designed and animated a series of Instagram posts for seasonal and sustainability-themed campaigns.

  • Concept & Illustration: Created custom illustrations and visual narratives aligned with each theme (Earth Day, Earth Hour, etc.)

  • Motion Graphics: Developed animated elements to enhance storytelling and engagement

  • Brand Consistency: Ensured alignment with Ketchum’s brand tone and optimized visuals for social media performance

Motion Graphics & Animation Direction

Commercial Radio Hong Kong

Concerts Visuals | 2023-2024

Designed and animated concert visuals for a series of live music events organized by Commercial Radio Hong Kong.

  • Concept & Illustration: Developed visual sequences from scratch, including illustrated characters and ambient scenes tailored to each performance.

  • Motion Graphics: Created animated backdrops synced with stage direction and music flow to enhance the concert atmosphere.

  • Production Workflow: Managed the entire animation pipeline from sketch and storyboard to final delivery, ensuring visual consistency across all show segments.